As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, 和DC宇宙——将现有的SVOD和直播线性服务，如Netflix, Hulu, 和亚马逊Prime会员的竞争? 或者，DTC的产品是否会在现有产品面前摇摇晃晃? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.

作为在线视频服务和, increasingly, 有线电视和广播运营商努力打造有竞争力的流媒体服务, 了解消费者的兴趣是关键:他们想看什么内容? What features are important? What devices do they use? 他们愿意付多少钱? 这些行为和优先级如何因消费者群体而异? 本节探讨了Altman Vilandrie的发现 & Co.的年度消费者视频调查, 包括消费者对特定节目的偏好, 对现场新闻和体育感兴趣, monetizing OTT, 以及其他对我们行业至关重要的领域. It includes a panel discussion featuring top executives from the TV industry.

你想用你的数据做什么? For too long, 数据被定义为某种最终收集数据的手段, compute analytics, interpret, then react. 今天，我们提出一种新的思路:数据本身就是目的. Join our panel as we dive deep into the questions video distributors need to ask in order to build a real-time feedback loop to guide their distribution strategies: How does data latency influence its usefulness? 规范化的数据如何将脱节的数据集和系统统一起来? What are some examples of automated processes already employed by companies today, and what kind of data infrastructure will it take to develop more automated processes within the video technology stack going forward?

英国广播公司(BBC)与英国独立电视台(ITV)的合资企业BritBox吸引了美国的亲英人士.S. 加拿大则拥有丰富的英国电视节目. In this case study, BritBox分享了其成功的秘诀, 包括实现合适的盈利规模和有意义的覆盖范围, 建立强大的品牌形象和社区意识, careful curation, and using sophisticated discovery algorithms to keep viewers tuned in and prevent churn.

了解最新的OTT平台和使能技术. Details announced soon!

几乎从电视广播开始, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. 这种广告销售模式效率低下，运营成本高昂, 有很多手工步骤和犯错的空间. 快速转型的OTT广告插入模式是完全有针对性的, happens dynamically at the time of viewership and can be measured directly and accurately. So, why aren’t we seeing faster adoption of the new OTT dynamic ad insertion model in the video space, 为什么人们坚持线性广播模式?

Derek Gebler, 城镇新闻广播和视频副总裁, and Susan Bell, senior product manager, share lessons learned and best practices gained from years of real-world local news OTT experience. (Fun fact: Susan was part of the team that launched the very first independent local media app—WWSB—on Roku and Amazon.学习如何设计和交付高性能的OTT内容, 以一种用户易于浏览和消费的方式呈现它, 衡量你的渠道的表现, 并开发一种商业模式，从你的OTT渠道中获得真正的投资回报率.

Server-side ad insertion (SSAI) is a pivotal technology that unifies ad serving in broadcast and digital, 同时也提供了更强的定位能力. 这让OTT感觉更像电视, it combats ad blockers, and it allows engineering to create a standardized server-side architecture to replace the older, 用于每个端点的独特客户端体系结构. 存在许多挑战, 从测量用户激增到在所有设备上聚合报告. 这个小组从SSAI战壕里报告, discussing these issues as well as exactly what you need to know about using SSAI to successfully deliver personalized advertisement at scale.

Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. 本节将探讨其核心优势(包括冗余), dev ops, scalability, and self-healing), the different approaches (including containerization and orchestration via Docker, Kubernetes, and Mesos, 以及原生微服务模型(如Erlang)。, and the complexities of migrating a generic architecture to a microservices architecture.

The growth of OTT has created opportunities for distributors and marketers seeking to extend their audience reach. What do we know about OTT audiences and the various ways consumers are connecting with the content across platforms and devices? In this session, Marissa McArdle, VP of Product Leadership at Nielsen will share data on OTT viewing patterns and discuss recent advancements in cross-platform ad measurement that has given brands new insights into connecting audiences beyond the screen.